With gourmet coffee shops seemingly on every corner, it’s easy to assume that brewed beans are America’s favorite hot beverage. But, a closer look at what customers are actually drinking may tell a different story – especially for those under the age of 30. A study by YouGov, published on Forbes.com, has found that the popularity of tea is growing among Millennials. Since 2000, tea consumption by younger Americans has grown 20%, with tea and coffee now neck-and-neck in popularity. If the preference for tea continues, it will soon overtake coffee among this age group — the trendsetters who will define what’s hot, or not. Want to capture the attention of your Millennial audience? Tea Can Company custom tea flavor designs and private label tea cans make a great gift or promotional item. Let the Tea Can Company create a personalized tea gift to boost your brand’s popularity!